Two Italian researchers of the paranormal believe they have found the explanation for ghosts, telekinesis, and other paranormal phenomena in the disturbances to quantum mechanical fluctuations in spacetime.
Granted, the article I read qualifies the lead scientist as having a "last known address," but here's his theory:
- Reports of stuff flying around the room, along with other weird occurrences, are often reported in the vicinity of -- or triggered/controlled by -- kids
- Kids experience massive changes in their bodily structures, which includes their brains and mental functions
- Brains (and mind) operate on impulses of electrons
- As these impulses change, so does the electron activity not just in the kids' heads, but also perhaps around them
- Changing/moving these electrons might change the structure of spacetime, perhaps prompting the appearance of virtual, or anti-particles, that can pop in and out of existence
- This popping creates ripples in air pressure, which could account for objects seemingly moving of their own accord
- All of this messing around with the sub-atomic structure of reality can prompt a variety of creative inventions, including the apparent appearance of ghosts, voices, etc.
The report appears in a publication called Neuroquantology, which itself sounds really arcane and interesting. The mainstream science community is already bashing it, which means there must be some substance to the theory. "This looks distinctly flaky to me," said one Nobel laureate physicist.
The idea that reality gets invented moment-to-moment at the incomprehensibly small quantum level has been accepted scientific wisdom since early last century, even if its implications have never become apparent to the macro lumbering-about level of which we are conscious.
It's all wildly cool to contemplate: there are more dimensions than four, objects communicating instantaneously as if they're aware of one another, and other objects busy being two things at the same time. More amazingly, much of this quantum-level existence doesn't really pop into existence at all until somebody is conscious of it, and once they are, they can only know a portion of it.
So could our perceptions -- or even the vaguest of inclinations -- of strange, paranormal phenomenon emerge from this not-so-normal-appearing reality within/underneath our reality reality? I say sure.
Now, as to its implications for branding, I must confess: I see none.
But even dim bulbs can contemplate cool ideas, if only for a quantum moment.