Although initially postponed, I think the idea of a merged Micro-hoo makes perfect sense. I can't think of two brand names that would make better sense working together.
Microsoft is synonymous with computing, consistently delivering great experiences whether in professional, personal, or gamer settings. It's a brand name that communicates innovation and excellence, and a commitment to value and customer service.
Similarly, we know that the 'hoo is a brand name that is all about great taste. It's renowned for providing a great mix of ingredients, and it's a brand to which its committed customers have sworn by for years.
Talk about a combination that is greater than a sum of its parts. The synergies between these two brands are immense:
- I could envision brilliant corporate advertising, highlighting the great emotional, associative benefits for the combination
- There could be co-promotional activities on retail store shelves, prompting consumers of each brand to sample the other
- I bet there's a long line of digital marketers just waiting to create interactive, online branding experiences
From a business strategy perspective, each company complements the other, bringing brand benefits to the other. The simple logic of combining the brands is incontrovertible.
Wahoo for Microsoft and Yoo-hoo!