Jonathan Salem Baskin

I'm a communicator convinced that behavior is the intersection of branding and reality.

My name is Jonathan Salem Baskin, and I am fascinated by the intersection of commerce, culture, experience, technology, and meaning.

You can learn more about me at my web site (www.baskinbrand.com).

If you'd like to contact me directly, please send me an email at jonathansalembaskin (at) yahoo (dot) com.

I’ve led a number of business initiatives to deliver the behaviors that substantiate brand, crossing departments, functions, and both digital and offline communications domains, such as:

Motivating thousands of store associates to embrace and deliver customer experiences.

Making and delivering consistent brand promises for a global health & beauty retailer.

Unifying design, manufacturing, and dealer resources to launch a new family car.

Working with a leading computer brand to orchestrate a new product sellout.

Building behavior plans enabling a government agency to be competitive.

Creating CRM usage motivating programs for financial institutions.

Inventing creative to engage consumers in electronics/appliance brands.

Coordinating marketing, NPD, and retail presence at storefronts worldwide for a CE product line.

Introducing new ways to buy products for a global beverage brand, from the UK to Australia.

Since 2003, I’ve worked with a network of seasoned professionals all over to world to deliver brand-as-behavior plans (and make them happen) for clients in Europe, Asia, and North America.

My blog – Dim Bulb – has been a weekday regular for the brand marketing community for over 2 years.